Seth Godin writes:
Companies don’t care about you.
Brands don’t care about you.
Institutions don’t care about you either.
The only people who are able to care about you are people.
The question is, then, is this institution owned, organized, and run by people who will allow the people who work there to care?
Generally, the answer is “no”, because caring is unpredictable, hard to command and regulate, and sometimes expensive in the short run.
What a shame.
“It’s too expensive.”
“We can’t afford it.”
Not anymore. Barriers like these are extinct. People still using them just don’t know it yet.